She’s the doll that started it all, inspiring girls everywhere to love their curls, believe in their beauty, and lead with confidence.
Now, it's her Last Holiday!
Get a piece of history.
"My daughter was ecstatic to receive Bella. She kept saying how beautiful and perfect she was. She loved the fact that Bella had soft curly hair and that she was able to comb it without it tangling. She takes Bella everywhere with her and even wants me to bring Bella in the car when I pick her up from school lol. Bella is a 1000/10 from her beautiful melanin to her stylish clothing."
Aspen A.
"My daughter Liah absolutely loved her Bella Doll! She was so excited to see her hair styled the same as hers, her fro was out! She also really loved her positive affirmations book, as it makes her feel good about herself."
Liah W.
"Bella is the cutest! We loved the outfit and her beautiful curly hair. My daughter is so excited to try different hairstyles on her. The affirmation book that's included is a plus! What a wonderful way to encourage our girls."
Sherita B.
Bella is more than a doll; she’s a role model. With soft curls that can be washed and styled, glowing brown skin, and empowering affirmations, she reminds every girl that she is worthy, beautiful, and enough just as she is.
Bella was created to do more than sit on a shelf — she was created to inspire confidence. At just six years old, Zoe dreamed her up after realizing she couldn’t find a doll that looked like her. What began as one little girl’s dream has grown into a movement reminding girls everywhere that their curls, their skin, and their stories are beautiful. This holiday season, as Bella takes her final bow, we invite you to celebrate her lasting legacy — and bring home the doll that started it all.
Bella’s story has always been about giving back. Through our #GiftADoll program, every Bella purchased helps us donate another to a girl in need — in shelters, foster homes, and classrooms across the country.
This holiday marks Bella’s final season, and we’re honoring her legacy with one last mission: to gift 1,000 dolls and remind 1,000 girls that they are worthy, powerful, and enough.
When you purchase, Dolls will be donated on your behalf to a non-profit organization that serves girls. Dolls will not be shipped to you
Dolls Donated
Quarter Goals